Cost and Economics in Pricing Strategy

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practi

• Apply basic economic principles for better pricing decisions
• Identify opportunities for price discrimination and recommend strategies
• Calculate price elasticities to assess demand impact
• Analyze and apply various pricing models including cost-plus pricing