Market and Competition in Pricing Strategy

If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You will also learn how to predict, influence and respond to competitors’ pricing moves. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden fa

• Apply market and competition strategies in product pricing
• Use game theory to influence market pricing
• Leverage competitor pricing and product lifecycle models
• Implement price discrimination strategies in competitive markets