Design Thinking: Insights to Inspiration

Welcome Designers! In this course, developed at the Darden School of Business at the University of Virginia, we will introduce you to the design thinking process. It is a project-based course in which you will identify a human-centered problem that you want to solve. We will focus our attention on the first seven steps of our 14-Step design thinking process. We’ll guide you through crafting and carrying out a research plan that helps you answer the question, “What is?” You will gather and iden

• Navigate design thinking to solve human-centered problems
• Craft and execute an effective research plan
• Draw key insights from the design process