Digital Business Strategy

Develop your ability to design and implement strategies that will help your company prosper in the digital age. In this course, developed by the Darden School of Business at the University of Virginia, Professor Mike Lenox will help you understand the critical function of strategic thinking in the digital age, the role of data and analytics in creating value, the challenge of establishing a dominant platform, the impact of digital technologies on competition, and the importance of appropriating

• Assess digital transformation readiness by analyzing trends and competitors
• Identify position in competitive lifecycle and anticipate industry trends
• Envision desired digital positioning aligned with market and strengths
• Generate value offerings and develop capabilities for digital strategy