Innovating with the Business Model Canvas

Have you ever gotten really excited about reading or writing a business plan? You might have started out excited, but I’m going to bet you didn’t stay that way. Let’s be honest- business plans are boring and mostly ignored. The beauty of the one-page Business Model Canvas is that it drives meaningful focus. It helps us organize our ideas and have better discussions by forcing specificity and bringing linkages between key business drivers to the foreground. Innovation requires one hand being ve

• Create a clear company or product strategy view quickly
• Apply innovation tools from design thinking and Lean Startup
• Organize ideas and drive focused discussion through specifics
• Use a test-driven approach for business model innovation