Foundations of Business Strategy

Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as

• Use SWOT, competitor, and environmental analysis tools
• Assess industry structure and competitive dynamics affecting profitability
• Conduct capabilities analysis to guide decision making
• Analyze advantages and disadvantages of four generic competitive positions