About this Course
The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and surpluses for organizations. In this specialization, you will gain competencies that are critical for managers in any functional area. You will learn to create, model, analyze, and maximize value in accounting, operations, and marketing. This specialization is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program here
What You'll Learn
- Create, model, analyze, and maximize value in accounting, operations, and marketing
- Develop essential managerial competencies across functions
- Assess inputs and outputs in the value chain
- Enhance marketing and operational effectiveness
- Maximize organizational profitability
Prerequisites
- Basic familiarity with value chain concepts and terminology
- Willingness to engage in applied exercises or case studies
Instructors
Gary Hecht, Ph.D.
Professor of Accountancy and Associate Dean of Professional Education Pathways and Arthur Andersen Faculty Fellow
Ujjal Kumar Mukherjee
Associate Professor of Business Administration
Hayden Noel
Clinical Associate Professor of Business Administration and Gies Case Development Coordinator and Diversity, Equity and Inclusion Facilitator
Gopesh Anand
Professor of Business Administration and William N. Scheffel Faculty Scholar