Visualize & Optimize Your Marketing Spend

Make your marketing data work harder for you. In this course, you’ll learn how to turn scattered campaign reports into clear, executive-ready dashboards and use them to drive smarter budget decisions. Explore how to integrate data sources, interpret performance trends, and reallocate spend for maximum ROI. By the end, you’ll think—and act—like a data-savvy marketer who knows how to tell the story behind every dollar

• Transform scattered campaign reports into clear executive dashboards
• Use dashboards to drive smarter budget decisions
• Integrate data sources and interpret performance trends
• Reallocate spending for maximum ROI

• Basic computer and internet skills
• Ability to follow course instructions and complete short activities