Visualize, Analyze, and Boost Marketing Performance

What if you could pinpoint exactly where prospects drop off in your marketing funnel—and use data to fix it? Studies show that marketers who use visualization tools are 28% more likely to improve conversion rates, simply by identifying bottlenecks earlier. This Short Course was created to help Digital Marketing professionals build interactive marketing funnel visualization dashboards using business intelligence tools and systematically analyze performance data to identify high-impact opportunities for measurable marketing improvements. By completing this course, you’ll be able to demonstrate mastery through hands-on creation of interactive marketing funnel dashboards with connected data sources, performance analysis reports that identify specific optimization opportunities with quantified impact potential, and documented insight-action workflows that mirror real-world campaign optimization processes used by professional marketing teams. By the end of this course, you will be able to: Apply BI tooling to build a marketing funnel visualization dashboard Evaluate data to identify actionable insights for improving performance metrics This course is unique because it combines hands-on dashboard creation with strategic insight analysis—ensuring you don’t just visualize data, but transform it into growth-driving actions. To be successful in this project, you should have basic digital marketing knowledge, familiarity with Google Analytics, and beginner-level data analysis experience

• Integrate and visualize data to reveal the full customer journey
• Analyze performance to identify high-impact, testable opportunities
• Establish clear workflows to convert insights into rapid testing and measurement
• Develop repeatable processes to sustain measurable improvements

• Basic computer and internet skills
• Ability to follow course instructions and complete short activities