About this Course
Transform raw marketing data into powerful visual insights that drive decision-making. This Short Course was created to help digital marketing professionals accomplish rapid data visualization and chart creation for campaign analysis and performance reporting. By completing this course, you'll be able to identify industry-standard Business Intelligence tools and immediately start creating meaningful charts from your marketing data sources, enabling you to communicate findings effectively and make data-driven marketing decisions the very next day. By the end of this course, you will be able to: Recognize common Business Intelligence (BI) tools used for data analysis Apply data visualization tool functions to connect a data source and create a basic chart This course is unique because it focuses on speed and practical application – you'll move from concept to creation in just 90 minutes, building foundational skills that scale across multiple BI platforms. To be successful in this project, you should have a background in basic spreadsheet applications and digital marketing concepts
What You'll Learn
- Identify the role of BI tools in modern marketing analytics
- Use visual data representation to accelerate insight discovery
- Build foundational charting skills transferable across platforms
- Follow consistent data connection and visualization workflows
Prerequisites
- Basic computer and internet skills
- Ability to follow instructions and complete short tasks
Instructors
John Whitworth