Visualize Marketing Data with Looker Studio

Transform raw marketing data into compelling visual stories that drive business decisions. This Short Course was created to help digital marketing professionals accomplish effective data visualization and reporting using Google's powerful Looker Studio platform. By completing this course, you'll be able to connect data sources, create professional time-series charts, and share actionable insights with your marketing team - skills you can apply immediately in your daily workflow. By the end of this course, you will be able to: Apply a reporting tool to create a basic time-series visualization Configure chart filters to focus on specific time periods Generate shareable reports for team collaboration This course is unique because it focuses on practical, hands-on implementation rather than theory, teaching you the exact steps marketing professionals use daily to monitor key metrics and communicate performance trends. To be successful in this project, you should have basic familiarity with marketing metrics and data concepts

• Turn complex marketing metrics into clear strategic insights
• Establish structured data connections for consistent reporting
• Enhance data sharing and collaboration among teams
• Use time-series visuals to uncover trends for proactive management

• Basic computer and internet skills
• Ability to follow instructions and complete short activities