About this Course
Transform raw user retention data into compelling visual narratives that drive business decisions. This course empowers data analysts to master the art and science of retention visualization through advanced heatmap techniques and rigorous accessibility evaluation. You'll learn to calculate cohort retention rates, render time-based heatmaps with strategic event annotations, and critically assess visualizations for clarity, accessibility, and accuracy. By completing this course, you'll confidently create visualizations that not only capture complex behavioral patterns but also communicate insights effectively to diverse stakeholders while meeting accessibility standards. This course is unique because it combines technical visualization skills with accessibility expertise, ensuring your data stories reach and resonate with all audiences. To be successful in this course, you should have experience with data analytics tools like Tableau, understanding of user retention concepts, and familiarity with basic statistical analysis
What You'll Learn
- Analyze retention heatmaps to reveal user trends for product and marketing teams
- Balance design and accessibility to ensure clear and inclusive visualizations
- Link event annotations to retention changes to provide actionable insights
- Perform visual accessibility checks to prevent misinterpretation and bias
Prerequisites
- Basic familiarity with the topic and its terminology
- Readiness to engage in applied exercises or case studies
Instructors
John Whitworth