About this Course
In this course, you will learn about AI-powered applications that can enhance the customer journey and extend the customer lifecycle. You will learn how this AI-powered data can enable you to analyze consumer habits and maximize their potential to target your marketing to the right people. You will also learn about fraud, credit risks, and how AI applications can also help you combat the ever-challenging landscape of protecting consumer data. You will also learn methods to utilize supervised and unsupervised machine learning to enhance your fraud detection methods. You will also hear from leading industry experts in the world of data analytics, marketing, and fraud prevention. By the end of this course, you will have a substantial understanding of the role AI and Machine Learning play when it comes to consumer habits, and how we are able to interact and analyze information to increase deep learning potential for your business
What You'll Learn
- Apply AI to enhance customer journey
- Extend customer lifecycle
- Analyze consumer behavior with AI data
- Maximize marketing targeting effectiveness
- Detect and prevent fraud and credit risks
- Protect consumer data in marketing
Prerequisites
- Basic computer and internet skills
- Ability to follow course instructions in English and complete short practice activities
Instructors
Michael R Roberts
William H. Lawrence Professor of Finance, the Wharton School, University of Pennsylvania
Raghu Iyengar
Professor of Marketing
Kartik Hosanagar
Professor