About this Course
In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge
What You'll Learn
- Understand branding and go-to-market strategies
- Read income statements, balance sheets, and cash flow statements
- Manage people via motivation and reward systems
- Analyze and improve business processes
Prerequisites
- Basic computer and internet skills are helpful
- Ability to read course instructions in English and complete short practice activities
Instructors
Michael R Roberts
William H. Lawrence Professor of Finance, the Wharton School, University of Pennsylvania
Christian Terwiesch
Andrew M. Heller Professor at the Wharton School, Senior Fellow Leonard Davis Institute for Health Economics Co-Director, Mack Institute of Innovation Management
Brian J Bushee
The Geoffrey T. Boisi Professor
Peter Cappelli
Professor of Management, Director, Center for Human Resources