Viral Marketing and Crafting Contagious Content

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on

• Understand principles of viral marketing and content spread
• Apply strategies to enhance marketing effectiveness for brands and ideas
• Create memorable and engaging marketing messages
• Leverage social networks to disseminate information and influence
• Increase word-of-mouth interaction to boost campaigns

• Basic computer and internet skills are helpful
• Ability to follow course instructions in English and complete short activities