Marketing with AI for Beginners

Based on the best-selling book, Marketing with AI for Dummies, by Shiv Singh. This course explores the transformative power of artificial intelligence in the marketing world. You'll gain practical insights into AI-driven strategies that are reshaping customer personalization, content creation, and data analytics. The course covers essential AI tools marketers can leverage to enhance engagement and optimize campaigns, enabling them to stay competitive in today's fast-evolving digital landscape. Learn how to implement AI technologies to personalize customer experiences, enhance content development, and improve campaign performance. You will explore real-world applications of AI, gaining valuable experience in using AI tools to drive marketing growth. The course combines theoretical knowledge with practical techniques, making complex AI concepts accessible and easy to apply to marketing strategies. What sets this course apart is its focus on actionable insights and practical examples. You’ll gain the tools necessary to implement AI solutions into your marketing efforts, improving efficiency and effectiveness. No technical AI background is required, just a passion for transforming marketing strategies. Marketers, business owners, and marketing professionals will benefit from this course. A basic understanding of marketing concepts is helpful but not mandatory, as this course is designed to provide both theoretical and hands-on knowledge. From Marketing with AI For Dummies Copyright © 2025 by John Wiley & Sons, Inc. All rights reserved, including rights for text and data mining and training of artificial technologies or similar technologies Used by arrangement with John Wiley & Sons, Inc

• Understand the historical evolution of AI in marketing
• Apply AI technologies to improve customer personalization
• Use generative AI for content creation and campaign optimization

• Basic computer and internet skills
• Ability to read course instructions in English and complete practice activities