Sales EQ: Mastering Emotional Intelligence for Sales Success

Based on the best-selling book, Sales EQ, by Joe Blount. Sales EQ equips sales professionals with the tools to harness emotional intelligence (EQ) and elevate their sales performance. Focused on complex B2B sales, this course teaches strategies for understanding buyer behavior, building trust, and aligning with stakeholder decision-making processes. Designed to improve emotional intelligence in real-world sales environments, it provides actionable insights for increasing win rates and reducing friction in sales interactions. The course emphasizes the power of emotional intelligence in overcoming challenges that typically arise in B2B sales. Learners will gain practical knowledge on recognizing emotional triggers in both themselves and buyers, and learn techniques for managing emotions to close more deals effectively. Whether you are new to emotional intelligence or seeking advanced strategies to elevate your approach, this course offers valuable insights. What sets this course apart is its combination of behavioral psychology, emotional intelligence, and real-world sales strategies. By blending theory with practical applications, it offers both a deep understanding of how emotions drive sales decisions and the skills to apply this knowledge in complex environments. This course is ideal for sales professionals, managers, and business developers engaged in B2B sales. A basic understanding of sales processes and emotional intelligence will help learners get the most out of this course. Whether you’re looking to improve stakeholder engagement or enhance your ability to close high-value deals, this course will provide you with the tools to succeed. From Sales EQ Copyright © 2017 by Jeb Blount. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Used by arrangement with John Wiley & Sons, Inc

• Develop sales-specific emotional intelligence skills
• Identify and manage emotional responses during sales interactions
• Apply empathy to improve buyer engagement and trust

• Basic familiarity with the topic and its common terminology
• Readiness to practice through applied exercises or case-based work