Sales Strategy in the Age of AI

Based on the best-selling book, Deep Selling, by Graham Hawkins and Mark Micallef. In today’s fast-changing business landscape, mastering the art of Deep Selling is essential for professionals who want to thrive in the age of AI and digital transformation. This course introduces strategies that go beyond traditional sales methods, focusing on how technology and buyer behavior intersect to shape modern sales success. Through a structured, step-by-step learning journey, you’ll gain the tools to identify sales gaps, align structures with evolving buyer expectations, and design models that deliver sustainable performance. The course combines actionable frameworks and proven techniques to enhance your confidence and impact as a sales professional. What makes this course unique is its balance between strategic theory and real-world execution. You’ll not only understand the principles of buyer-centric selling but also learn how to apply AI-driven insights to build resilient, high-performance sales teams. This course is ideal for sales leaders, executives, and business professionals aiming to modernize their approach. A basic understanding of sales frameworks is helpful but not required; no prior AI expertise is needed. © 2025 John Wiley & Sons Australia, Ltd © Sales Hub Pty Ltd, DM Micallef Group Pty Ltd 2025 All rights reserved, including rights for text and data mining and training of artificial intelligence technologies or similar technologies. The right of Graham Hawkins and Mark Micallef to be identified as the authors of Deep Selling has been asserted in accordance with law

• Conduct deep audits to identify sales gaps and opportunities
• Align sales structures with evolving buyer needs and expectations
• Design execution models that drive consistent performance and growth

• Basic familiarity with the topic and terminology
• Readiness to engage in applied exercises or case work