How to Influence the Consumer Behavior to Drive Sales by Jonah Berger
WOBI
Learn with Jonah Berger, renowned professor of Marketing at the Wharton School of the University of Pennsylvania and expert in human influence and decision-making, how to generate more sales through studying your consumers and their behavior.
About this Course
Strengthen the relationship with your customers, learn how to use triggers and emotions in Communication and Marketing, get the keys to saying the right thing in the perfect moment to generate more sales... This and much more is what you will discover in this 4-hour course by Jonah Berger, professor at the Wharton School of the University of Pennsylvania. A unique and 100% online opportunity to deepen in the world of Customer Behavior with an expert in human influence and decision-making who has advised well-known companies such as Apple, Google, Amazon, Nike, Moderna and The Gates Foundation. Keywords: Consumer Behaviour Sales Influence Consumer Psycology Persuation Strategies Influence Marketing Neuromarketing Persuation Techniques Behavior Change Consumer Marketing Sales Strategies
What You'll Learn
- Learn how influence works within organizations and industries
- Understand your clients and learn to use emotions as a driver of their decision-making
- Discover the tools to make your marketing and communication more efficient
- Learn to offer practical value to positively influence your clients
Instructors
Jonah Berger
Professor