Write Persuasive Emails

Write Persuasive Emails is an intermediate-to-advanced short course within the B2B Sales Negotiation: Leveraging AI Professional Certificate. In this course, you will learn how to combine persuasive communication with AI-enabled experimentation to improve your outreach performance using evidence rather than instinct. You will apply Cialdini’s principles of social proof and scarcity to write a clear, credible objection-handling email and then validate its effectiveness through a lightweight A/B test. Rather than treating AI as a replacement for your judgment, this course positions AI as an accelerator—helping you draft faster, explore variations, and generate performance insights more efficiently. You will calculate reply-rate lift, interpret results responsibly, and communicate your findings in a Slack-style summary that mirrors real sales team workflows. Basic familiarity with B2B sales outreach and email writing is enough - no statistics or technical AI knowledge is required to complete this course. By the end of the course, you will be able to write persuasive emails, test what works, and make informed decisions in modern, AI-augmented B2B sales environments

• Write persuasive emails and test effectiveness with evidence-based decisions
• Combine persuasive communication with AI experimentation
• Apply social proof and scarcity principles in email writing
• Conduct lightweight A/B testing to validate messages
• Use AI to accelerate drafting and performance analysis

• Basic familiarity with terminology
• Readiness for applied exercises or case study work