About this Course
Learn the art of market research and competitive analysis, essential skills for data-driven product decisions. Learn to gather and interpret market data, understand consumer motivations, and dissect the competitive landscape. Through SWOT analysis and the Jobs to be Done framework, you'll gain a strategic advantage by identifying opportunities and differentiating your product in the market. By the end of this course, you'll be able to: ● Collect and analyze market data ● Conduct thorough competitive analysis to gain insights into competitors' strategies. ● Complete a final project that demonstrates your ability to conduct market research and competitive analysis. This course is for entry-Level professionals looking to start a new career as a Product Manager in a related field such as Saas automation or gaming. Interested learners may be making a career switch, currently work in a related role and wish to transition into a Product Management role
What You'll Learn
- Collect and analyze market data effectively
- Conduct comprehensive competitive analysis
- Interpret market data and understand consumer motivations
- Apply SWOT analysis and strategic frameworks
- Enhance product differentiation in the market
Prerequisites
- No deep prior experience required but basic computer skills are helpful
- Ability to read English instructions and complete short practice activities
Instructors
Xbox