YouTube Analytics: Optimize Performance

Learn how to use YouTube Analytics to make smarter content decisions and grow your channel with purpose. This course walks you through interpreting key performance metrics, understanding viewer behavior, and applying data insights to optimize titles, thumbnails, structure, and SEO. You'll explore benchmarking strategies, audience retention analysis, and AI tools that help you refine your content plan over time. Whether you're a creator, marketer, or brand, you'll gain the skills to turn data into growth

• Utilize analytics to optimize YouTube channel performance
• Interpret data for better content decisions
• Grow channel sustainably using insights
• Leverage AI tools for continuous content improvement

• Basic computer and internet skills are helpful
• Ability to read English instructions and complete short activities