YouTube Algorithm Insights

Discover how YouTube’s powerful algorithm decides what content gets surfaced—and how you can work with it to grow your audience. In this course, you’ll learn how YouTube evaluates videos across key metrics like watch time, click-through rate, and retention. You’ll explore how Shorts, live streams, and long-form content are promoted differently, and how to use YouTube Studio to analyze performance. By the end, you’ll be able to create content that aligns with YouTube’s recommendation systems while staying true to your creative vision

• Understand how YouTube’s algorithm ranks content
• Analyze key performance metrics like watch time and click-through rate
• Recognize promotion differences for long-form, Shorts, and live streams
• Use YouTube Studio to analyze and improve video performance

• Basic computer and internet skills
• Ability to read instructions in English and complete short practice activities