YouTube Planning: Script Engaging Videos

Great YouTube videos don’t start on camera—they start with a script. In this course, you’ll learn how to craft engaging YouTube video scripts that capture attention in the first 15 seconds and keep viewers watching until the end. You’ll explore proven scripting structures, practice the art of writing hooks and calls-to-action, and see how top creators use planning to reduce editing time and increase audience retention. With step-by-step guidance and a downloadable script template, you’ll write your own script and explore how to streamline the process using AI—without losing your authentic voice

• Plan and script engaging videos for YouTube
• Write hooks and calls-to-action to engage viewers
• Apply proven scripting structures to improve content
• Use planning to reduce editing time and boost retention

• Basic computer and internet skills
• Ability to read course instructions in English and complete practical activities