MT1 Marketing Basics
ZHAW Zurich University of Applied Sciences
The Marketing Technology Professional Certificate, offered by the ZHAW School of Management and Law and the School of Engineering, is a three-course program meticulously designed to accelerate your career at the intersection of marketing strategy and cutting-edge technology.
About this Course
Dear Customer, We hope this letter finds you well and full of enthusiasm for the exciting journey ahead in our Marketing Technology course. Your decision to embark on this learning adventure demonstrates your commitment to enhancing your marketing technology skills and staying ahead in the rapidly evolving business world. Throughout this course, you will delve into the intricacies of marketing strategies, consumer behaviour, digital marketing, marketing technology and much more. Our expert instructors have curated a comprehensive curriculum to provide you with valuable insights and practical knowledge that you can apply in real-world scenarios. Thank you for choosing our Marketing Technology MOOC. We believe that this journey will not only expand your knowledge but also empower you to make a significant impact in the field of marketing technology. Get ready to explore, learn, and grow!
What You'll Learn
- - Develop marketing strategies that are driven by data and set SMART KPIs.- Analyse consumer behaviour throughout the entire digital journey.- Gain proficiency in essential marketing technology (MarTech) tools, analytics, and automation.- Transform insights into live campaigns, A/B tests, and dashboards.- Create and present a future-proof MarTech roadmap in collaboration with global peers.
Instructors
Marcel Hüttermann
Dr.
Jochen Wulf
Dr.