Social Media Marketing

Social media has transformed how businesses communicate with their customers. Once used predominantly for personal networking purposes, social channels are now recognized as key marketing tools, and organizations need sound strategies to properly leverage these platforms for promotional success. The University of Cape Town (UCT) Social Media Marketing online short course is designed to teach you how to develop such a strategy. It’ll introduce you to the South African social media marketing landscape and familiarize you with key principles and practical tools that you can use to boost your company’s social presence. You’ll learn how to manage a social media community and use social channels to drive sales and generate leads. Ultimately, you’ll walk away with a comprehensive social media marketing strategy that aligns with business objectives. This course is ideal for anyone wanting to improve their ability to use social media platforms optimally for marketing purposes. Marketing managers, community managers, content marketers, and digital marketing strategists should all find the content useful. The course is also suitable for business owners and brand leaders looking for the skills and confidence to promote their companies more effectively online. 3c:T1359

• On completion of this course, you’ll walk away with:The knowledge to create social media content that aims to drive engagement and increase brand exposure. The ability to draw up and allocate a social media advertising budget. The tools to effectively measure and optimise the performance of social media campaigns. Unlimited access to edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.