Brand & Customer Manager (CIS) - MSD in Riyadh

MSD (known as Merck & Co., Inc. in the United States and Canada) is a leading global biopharmaceutical company dedicated to discovering, developing, and delivering innovative medicines and vaccines to address some of the world's most challenging health issues. With operations in more than 140 countries, MSD is committed to enhancing health and well-being worldwide. As part of its ongoing expansion and localization of human capital in the Kingdom of Saudi Arabia, MSD announces an exceptional career opportunity for the position of Brand & Customer Manager for the CIS region at its headquarters in Riyadh.

Job Description and Responsibilities

The Brand & Customer Manager will be responsible for leading and executing integrated marketing strategies for a product or product portfolio within the CIS (Cardio-Immunology & Respiratory) area in the Saudi market. This position is a pivotal role in achieving the company's growth and market share objectives.

Key responsibilities include:

• Brand Strategy Development & Execution: Lead the strategic brand planning process, including identifying market opportunities, setting clear objectives, and developing comprehensive action plans to achieve desired growth.
• Product Lifecycle Management: Oversee all stages of the product lifecycle within the local market, from launch through maturity, continuously adapting strategies based on market performance and competitive intelligence.
• Integrated Campaign Leadership: Design and execute innovative marketing campaigns across multiple channels (digital and traditional) targeting healthcare professionals (HCPs) and patients, ensuring alignment with global regulatory and compliance standards.
• Market & Competitive Analysis: Conduct in-depth market analysis, monitor competitor activities, and identify medical and behavioral trends to derive strategic insights that support decision-making.
• Budget Management: Be responsible for preparing and effectively managing the brand's marketing budget, ensuring a compelling return on investment.
• Internal Collaboration: Work closely with sales teams to provide necessary tools and training materials, collaborate with medical affairs, regulatory, and market access teams to ensure seamless strategy execution.
• Team Leadership: Where applicable, the role may involve supervising a team of marketing specialists, providing guidance, and developing their skills to achieve brand goals.

Qualifications and Requirements

MSD is looking for professional candidates with proven experience in pharmaceutical marketing or healthcare marketing.

Essential Requirements:

• Education: A Bachelor's degree in a relevant field (e.g., Business Administration, Marketing, Pharmacy, Medical Sciences). A Master's in Business Administration (MBA) or similar qualification is a strong advantage.
• Work Experience: Minimum 5 to 7 years of experience in pharmaceutical marketing or healthcare marketing, with a proven track record in brand management. Experience in the CIS therapeutic area (Immunology, Rheumatology, Respiratory diseases) is a significant plus.
• Leadership Skills: Ability to lead initiatives and influence stakeholders without direct authority, with excellent project management and strategic planning skills.
• Analytical Skills: Strong ability to analyze complex data and derive actionable insights to drive business growth.
• Communication Skills: Possess high-level communication and presentation skills in both Arabic and English (written and spoken).
• Market Knowledge: Deep understanding of the Saudi Arabian healthcare market, regulatory environment, and dynamics of working with HCPs.
• Personality: The candidate should be proactive, able to work in a fast-paced environment, and possess a team spirit and adaptability to change.

Why Work at MSD?

Joining MSD means becoming part of a culture focused on innovation and improving patient lives. The company offers a supportive work environment for professional development, with continuous training programs. MSD also provides a competitive benefits package including comprehensive healthcare, retirement benefits, wellness programs, and genuine opportunities for career growth within its global network.

How to Apply for the Position

Applications for this position are accepted exclusively through official recruitment platforms such as Naukrigulf or the official MSD Careers website. Please prepare an updated and clear resume in English highlighting relevant experience and achievements for the role. Ensure you include a concise cover letter explaining your motivation for joining MSD and how your skills can add value to this specific position.

Applications will be assessed based on qualifications and experience, and only shortlisted candidates will be contacted for the next stages of the selection process. We wish all applicants the best of luck.