Care & Beauty Category Manager - ToYou Riyadh

ToYou, a leading logistics and e-commerce services company in the Middle East, is seeking a talented Marketing Care & Beauty Category Manager to join its team at its headquarters in Riyadh, Saudi Arabia. This position represents a prime opportunity for ambitious marketing and e-commerce retail professionals to join a fast-growing startup and directly impact the shopping experience for millions of customers.

Job Description

The Category Manager will play a pivotal role in leading and growing the Personal Care & Beauty product category within the ToYou platform. You will be the primary owner responsible for developing and executing the end-to-end category strategy, from market analysis and product assortment to campaign planning and financial target achievement. You will work closely with cross-functional teams including procurement, marketing, data analytics, and operations.

Key Responsibilities:

• Category Strategy & Development: Develop a comprehensive strategic plan for the Care & Beauty category to achieve growth, market share, and profitability targets.
• Product Assortment Management: Analyze market trends and consumer behavior to identify new product opportunities and manage the lifecycle of existing products.
• Planning & Pricing: Formulate competitive pricing strategies and plan promotions and offers to drive sales and profitability.
• Marketing & Campaigns: Collaborate with the digital marketing team to design and execute targeted marketing campaigns across various channels (social media, email, in-app marketing).
• Performance Analysis: Monitor and analyze key performance indicators (KPIs) for the category such as sales, margin, customer conversion, and provide regular reports with actionable recommendations.
• Relationship Management: Act as a key liaison with beauty and care brand suppliers, negotiate terms, and ensure product availability.
• Customer Experience Optimization: Ensure accurate product descriptions, high-quality imagery, and a seamless purchasing journey for customers.

Requirements & Qualifications

ToYou is looking for candidates with proven practical experience and a genuine passion for both e-commerce and the beauty care industry.

Essential Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.
• Minimum of 5 years of experience in marketing or category management, with a strong focus on the Personal Care & Beauty sector or Fast-Moving Consumer Goods (FMCG).
• Prior experience in an e-commerce or online retail environment is essential.
• Deep understanding of Saudi and regional consumer behavior in the beauty market.
• Strong analytical skills with proficiency in data analysis tools (e.g., Google Analytics, BI tools).
• Excellent knowledge of digital marketing principles and channels.
• Outstanding communication, negotiation, and persuasion skills in both Arabic and English.
• Ability to thrive in a fast-paced environment and adapt to challenges.

Desired Personal Skills:

• Leadership and initiative.
• Results-oriented mindset.
• Analytical and problem-solving skills.
• Ability to work in a team and manage relationships with diverse stakeholders.

Why Work at ToYou?

Joining ToYou means becoming part of a dynamic culture focused on innovation and impact. While specific benefit details are not listed in the posting, high-growth startups like ToYou often offer:

• The opportunity for direct impact on business growth and strategic decision-making.
• A stimulating and collaborative work environment.
• Rapid career growth and development opportunities.
• A chance to work at the heart of Saudi Arabia's thriving e-commerce landscape.

How to Apply

Applications for this position are processed through the Naukrigulf platform. Please search for the job titled "Marketing Care & Beauty Category Manager" at ToYou in the Riyadh location. Ensure your CV is updated to highlight relevant experience in beauty category management and e-commerce, citing tangible achievements and metrics. Prepare a cover letter that demonstrates your passion for the beauty industry and your understanding of digital marketing strategies.

Location: Riyadh, Saudi Arabia. Job Type: Full-time.