Marketing Manager - Fashion Retail (Riyadh)

A prominent and distinguished leader in the fashion retail sector within the Saudi capital, Riyadh, is seeking to fill a full-time position for a Marketing Manager. This role represents an exceptional leadership opportunity for ambitious professionals to join a dynamic work environment and contribute to shaping the future of a well-known brand in the Kingdom's competitive and thriving market.

Job Overview

The Marketing Manager will be responsible for leading and executing the company's overall marketing strategy. The focus will be on enhancing brand awareness, driving footfall to physical stores and e-commerce platforms, and increasing sales revenue through innovative initiatives. This role will act as a key hub between sales, retail, development, and creative departments to ensure message consistency and the achievement of business objectives.

Key Responsibilities & Duties

• Develop and lead a comprehensive annual marketing plan aligned with overall business goals.
• Manage the marketing budget effectively, ensuring a high return on investment.
• Oversee the design and execution of integrated marketing campaigns across all channels (traditional and digital).
• Lead content and brand strategy to enhance identity and build an emotional connection with the target audience.
• Manage and develop the brand's presence on social media platforms to boost engagement and build community.
• Plan and oversee in-store and external events and promotional activities.
• Analyze market trends, consumer behavior, and competitor performance to identify opportunities and threats.
• Measure and analyze campaign performance using specific metrics and analytics, and report on results and recommendations to senior management.
• Manage relationships with external agencies and vendors (e.g., PR, advertising, influencers).
• Lead and develop the marketing team (if applicable), providing guidance and support to achieve excellence.

Essential Qualifications & Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.
• A minimum of 7 years of experience in marketing, with at least 3 years in a leadership role (Manager or Team Lead).
• Proven, hands-on experience in the fashion, retail, or luxury consumer goods sector.
• Deep understanding of the Saudi and GCC consumer market and local fashion trends.
• Strong command of both digital and traditional marketing strategies.
• Excellent analytical skills with the ability to interpret data and make evidence-based decisions.
• Exceptional communication, leadership, and persuasion skills.
• Creativity, strategic thinking, and the ability to work in a fast-paced environment.
• Proficiency in both Arabic and English (spoken and written).

What the Company Offers (Expected Benefits)

While specific financial details are undisclosed, leadership roles at major retail companies in Riyadh typically include:

• A competitive and rewarding salary.
• A comprehensive benefits package (medical insurance, annual leave).
• A stimulating and progressive work environment.
• Opportunities for career growth and development within the company.
• The chance to work at the heart of the dynamic Saudi fashion market.

How to Apply for this Position

Applications for this leadership role are being accepted via the Naukrigulf platform. Please prepare a modern, professional Curriculum Vitae (CV) in English or Arabic, focusing on your tangible achievements and track record in the fashion retail sector. Ensure you highlight leadership experience, successful campaigns you have led, and any measurable results that contributed to the growth of previous brands.

Note: The company name is confidential ("Confidential Company"), indicating it may be a major brand or retail group seeking candidates through discreet channels. Ensure your CV adequately reflects your suitability for the fast-paced and aspirational culture of the fashion sector.

Prepare to discuss your marketing strategies, brand vision, and how you can contribute to the success of this retail leader in Riyadh during the interview process.