Digital Marketing Executive - Axis Group of Services (Dubai)

Axis Group of Services, an established player in Dubai's vibrant market, is inviting applications for the position of Digital Marketing Executive. This opportunity is ideal for ambitious marketing professionals looking to apply their skills in a dynamic and competitive work environment that contributes to the company's growth objectives.

Job Description

The selected executive will be integrated into the marketing team and will be primarily responsible for developing, implementing, and managing comprehensive digital marketing strategies for the company. The role will focus on enhancing the brand's digital presence, generating leads, and driving engagement across various digital channels.

Key Expected Responsibilities:

• Develop & Execute Digital Marketing Strategies: Create integrated digital marketing plans aligned with the company's overall business goals.
• Social Media Management: Create engaging content, manage accounts on platforms like LinkedIn, Instagram, Facebook, and Twitter, and interact with followers to build a strong community around the brand.
• Search Engine Optimization (SEO) & Local SEO: Work on optimizing the company website to improve its visibility in search engine results, with a focus on the local market in Dubai and the UAE.
• Paid Advertising Campaign Management: Plan and oversee advertising campaigns on platforms like Google Ads and social media channels, optimizing budgets for the best return on investment (ROI).
• Content Creation & Marketing: Contribute to creating valuable content (blogs, posts, newsletters) to attract the target audience and establish the company as a thought leader in its field.
• Data Analysis & Reporting: Monitor and analyze the performance of all digital campaigns and channels using tools like Google Analytics, preparing regular reports that measure Key Performance Indicators (KPIs) and provide recommendations for improvement.
• Email Marketing Management: Design and execute effective email marketing campaigns to nurture leads and drive conversions.
• Competitor Monitoring: Track and analyze competitors' digital activities to identify opportunities and threats.

Requirements & Qualifications

To be a successful candidate for this role, you should meet the following criteria:

• Educational Qualification: A Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Work Experience: Proven hands-on experience of at least 2-3 years in digital marketing, preferably within the services sector or a similar industry in the Gulf region.
• Technical Skills:
  • Strong proficiency in digital marketing tools (social media management, SEO, SEM, content marketing).
  • Hands-on experience managing Google Ads and Facebook/Instagram ad campaigns.
  • Good knowledge of analytics tools like Google Analytics and Search Console.
  • Proficiency with social media scheduling tools (e.g., Buffer, Hootsuite).
  • Basic knowledge of design tools (e.g., Canva) is a plus.
• Soft Skills:
  • Excellent written and verbal communication skills in both Arabic and English.
  • Ability to work independently as well as part of a team.
  • Analytical thinking and problem-solving.
  • Creativity and attention to detail.
  • Ability to manage multiple tasks in a fast-paced environment.

Job Location

Dubai, United Arab Emirates.

How to Apply

Applications for this position are to be submitted via the Naukrigulf online platform. Please search for the job under the title "Digital Marketing Executive" and company name "Axis Group of Services" in Dubai, or follow the direct link if available. Ensure your Curriculum Vitae (CV) is updated to highlight your relevant digital marketing experience and achievements, and attach any portfolio samples or links to successful campaigns you have managed if possible.

Axis Group of Services offers a stimulating work environment where employees can grow and develop professionally. If you have a passion for digital marketing and possess the skills we are looking for, we encourage you to submit your application.